Experience Kits
Activate brings extraordinary branded experiences to life through innovative live events, custom experience kits, and mobile tours. As a leading experiential marketing agency, we specialize in creating immersive brand experiences that captivate audiences and drive measurable results. The live events division offers comprehensive solutions, handling every aspect from concept to execution, with all logistics, staffing, and production managed in-house.
Activate's expertise spans diverse event formats, from eye-catching product sampling tours to fully branded pop-up shops. Each activation tells a unique brand story, whether it's through shareable photo ops, curated VIP dinners, or attention-grabbing mobile showcases. These experiences are carefully crafted to meet specific client objectives, enhancing brand awareness and fostering customer loyalty. The hallmark of Activate's approach is our turnkey process and commitment to premium quality, ensuring seamless execution that resonates deeply with target audiences.
We Execute Powerful Brand Experiences Through Strategic Activation
Activate delivers premium experiential marketing solutions that strengthen connections between global brands and their target audiences. Through expertly crafted live events, custom experience kits, and mobile tours, we create meaningful interactions that elevate brand presence and generate measurable impact. Our in-house teams manage every element of execution, from sophisticated design and development to worldwide fulfillment, ensuring consistent quality across all brand touchpoints.
From luxury mailer programs to striking mobile activations and dynamic live events, we execute premium experiences across all marketing channels. We thoughtfully design each initiative to achieve specific client objectives through interactive brand moments and immersive environments. We distinguish ourselves through premium quality standards, data-driven strategy, and meticulous attention to detail. In an era where traditional marketing is no longer enough, our physical brand experiences create the meaningful connections modern audiences expect and deserve.
Join the ranks of global brands who trust us in the production of kits, mobile tours and live events.
Join the ranks of global brands who trust us in the production of kits, mobile tours and live events.
Detroit Lions
NFL Draft Fan Experience
Featured Live Event
Activate's vision for the NFL draft experience was to authentically capture both the fan and athlete perspectives at Ford Field. Activate proposed transforming the allocated footprint space into an unforgettable, temporary stadium replica, complete with industrial brick textures, artwork, and memorabilia showcasing Detroit's rich art, culture, and music.
Additionally, Activate promised to spotlight the Lions' achievements and past and present players through interactive exhibits and displays. This approach would not only celebrate the team's legacy but also engage fans in a meaningful way, fostering a deeper connection to the franchise.
Activate aimed to launch lasting activations that would set a new standard for future Lions events. By leveraging technology and innovative design, we sought to create an experience that would leave a lasting impression on attendees and establish a superior draft footprint standard for future host cities to emulate.
The Vision
What Sets Our Activations Apart
The Execution
The Detroit Lions Fan Experience at the 2024 NFL Draft offered a captivating array of activities for all ages. Each activation, from football-specific challenges to general fun engagements, provided unique and memorable takeaways like physical giveaways, printed or digital photos, tickets, and temporary tattoos. The visually striking façade and interactive elements drew significant media attention, becoming prime content for interviews, news articles, and social media. Activations included:
COMPREHENSIVE IN-HOUSE CAPABILITIES
Activate's dedicated facility and experienced teams manage all aspects of production and fulfillment. Our turnkey approach encompasses design, logistics, custom digital solutions, and strategic planning, ensuring precision execution across experience kits, mobile tours, and live events.
SOPHISTICATED STRATEGY & MEASURED SUCCESS
Each activation aligns with clear performance indicators and brand objectives. Through diligent planning and strategic implementation, we execute experiences that not only capture attention but also create meaningful impact, supported by concrete data and measurable outcomes.
Execute refined brand experiences through carefully crafted solutions. From globally sourced luxury kits to striking mobile activations, each creation maintains exceptional quality standards while allowing for personalization that resonates with target audiences.
PREMIUM QUALITY & CUSTOMIZATION
EXPERIENTIAL MARKETING WITH MEASURABLE RESULTS
We Deliver Unforgettable Branded Experiences
BRAINSTORM
Schedule a call to meet Activate and talk goals, budget timeline and demographic.
COLLABORATE
Bring your vision to life with customized concepts, messaging and content development. Activate provides design, sketch work and digital mockups.
DELIVER
Identify your desired KPIs and rely on the Activate strategy and design teams to craft custom solutions with measurable results.
Explore Our Services
- Play of the Game
- Reaction Relay Skills Challenge
- Journey to the Draft Postcard Station
- Arcade Games
- End Zone Celebration
- Live Entertainment on Main Stage
- Ford Field Entrance Tunnel Replica
- Historic Uniform Display
- Interactive Jersey Mannequins
- Coach Dan Campbell Zoltar
- End Zone Ink Airbrush Tattoo Parlor
- Grit Letters
Experiential Marketing, Measurable Results
Execute refined brand experiences through carefully crafted solutions. From globally sourced luxury kits to striking mobile activations, each creation maintains exceptional quality standards while allowing for personalization that resonates with target audiences.